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Social Media Strategy and Tactics: A Basic Guide
by Sarah Baker Andrus



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#8:.Assign.Roles.Knowing.whos.responsible.for.what.increases.productivity.and.avoids.confusion.and.overlapping.effortsWhat.is.a.social.media.marketing.plan?.A.social.media.marketing.plan.is.the.summary.of.everything.you.plan.to.do.and.hope.to.achieve.for.your.business.using.social.networksStep.4:.Get.social.media.inspiration.from.industry.leaders,.competitors,.clients.Not.sure.what.kinds.of.content.and.information.will.get.you.the.most.engagement?.For.inspiration,.look.to.what.others.in.your.industry.are.sharing.and.use.social.media.listening.to.see.how.you.can.distinguish.yourself.from.competitors.and.appeal.to.prospects.they.might.be.missingDont..give..readers..any..reason..to..leave..your..siteA.strategy.should.define.the.main.aim.of.your.social.media.presence.and.set.the.parameters.for.what.it.will.deliver.and.how.it.will.be.delivered

Using.our.previous.example,.if.your.goal.is.to.generate.leads.and.sales,.a.specific.marketing.objective.may.be.to.increase.leads.by.50%6%off.Ultimate.Guide.to.Google.Adwords.Perry.Marshall.01.Oct.2014.Paperback.17,71..18,99..Save.1,28..Add.to.basket.Regardless...of...the...year,...youll...want...to...make...sure...you...have...a...consistent...brand...identity...todayBefore...you...can...determine...which...social...media...networks...are...right...for...your...business,...you...first...need...to...know...who...your...audience...is...and...what...they...wantBy.promoting.the.offer.on.Facebook,.where.they.have.a.significantly.larger.following,.Starbucks.leveraged.the.promotion.on.a.platform.where.they.were.sure.to.get.higher.visibility,.giving.followers.an.incentive.to.follow.the.brand

Why?..Youll..be..able..to..drill..down..into..traffic..from..social..and..isolate..specific..elements..of..activity,..such..as..individual..links#1:.Identify.Business.Goals.Every.piece.of.your.social.media.strategy.serves.the.goals.you.setHe..is..a..guest..blogger..for..Econsultancy,..for..whom..he..also..writes..best..practice..guides,..regularly..contributes..to..industry..events..and..co-hosts..#ecomchat,..a..weekly..Twitter..chat..for..e-commerce..knowledge..sharing.He..offers..metrics..for..four..social..media..goals:..If..youre..looking..to..generate..traffic,..your..metric..should..be:..unique..visitors..from..social..websites..where..youve..run..your..social..media..campaignsThe..offer..was..not..tweeted..to..their..3,852,454..Twitter..followersFirst.you.need.to.understand.what.a.strategy.is,.and.isnt.itSkip.to.content.Skip.to.footerErnest.BarbaricOn.Marketing,.Branding.&.Meaningful.WorkHeader.RightAbout.Articles.Speaking.Consulting.Podcast.Guide.to.Social.Media.Marketing.Strategy.vs.Tactics.Tweet.Share.Share.+1.Email.Can.you.get.us.more.Facebook.followers?..voice.on.the.phone.asked..We.have.over.2000.fans.and.need.to.get.to.10,000!.Can.you.help.us.with.that?.This.is.often.how.we.need.help.with.our.social.media.conversations.beginTake...a...few...minutes...and...check...out...the...visual...search...engines

Dont...spread...yourself...too...thinThus,.your.company.has.to.(at.least.to.some.degree).act.like.a.person,.not.an.entity#4:..Research..Competition..When..it..comes..to..social..media..marketing,..researching..your..competition..not..only..keeps..you..apprised..of..their..activity,..it..gives..you..an..idea..of..whats..working..so..you..can..integrate..those..successful..tactics..into..your..own..effortsMost..of..the..changes..are..mainly..aesthetic..but..have..been..applied..to..…Multiple..sites:..Post..to..multiple..social..sites,..in..addition..to..your..own..blog..or..website#13:...Make...Your...Blog...Mobile-Friendly...I...dont...know...about...you,...but...I...seem...to...be...visiting...more...and...more...websites...on...my...mobile...phone...these...daysThese...tools...save...you...tons...of...time...and...help...you...stay...organized..Social..Media..Strategy..Templates..Improve..your..Social..Media..Strategy..with..our..free..resources..Free..Templates..to..structure..your..strategy..Free..guide..to..Social..Media..mistakes..Free..Social..Media..Management..Checklist..Youll..be..joining..the..150,000..Smart..Insights..members..from..100..countries..who..trust..our..advice..to..Plan,..Manage..and..Optimize..their..marketingOver..the..past..four..years..at..Convince..&..Convert,..weve..continued..to..refine..our..social..media..strategy..process

If...you...set...an...objective...of...increasing...sales...by...1,000%,...its...doubtful...youll...meet...it#15:..Outsource..Content..Development..as..Needed..Can..your..business..keep..up..to..date..with..all..the..tasks..associated..with..maintaining..social..presences..(e.g.,..reading..and..sharing..good..content,..responding..to..users..comments,..asking..questions..to..help..engage..your..audience)?..Tim..Devaney..and..Tom..Stein..write,..Studies..show..it..takes..a..midsize..company..about..32..hours..a..month..to..capably..handle..a..single..social..media..platformYour..social..media..marketing..plan..should..include..a..content..marketing..plan,..comprised..of..strategies..for..content..creation..and..content..curation,..as..well..as..an..editorial..calendarFollow.new.posts.on.AllFacebook#10:...Justify...Frequent...Updates...and...Posts...Why...is...it...that...some...businesses...are...posting...fast...and...furiously...and...others...are...crawling...far...behind?...Chances...are...that...the...businesses...posting...more...frequently...had...to...justify...to...management...the...importance...of...maintaining...an...active...presenceFor..these..simply..state..the..frequency..and..target..day..of..weekThe...user...simply...clicks...a...button...to...send...this...information...directly...(and...securely)...to...you 79c7fb41ad


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